2024 Land Rover Discovery: Next-Gen Redesign & Release Date – These graphics were created for CarScoops by Francois Hubert/SB-Medien. They are not associated with or authorized by Land Rover, since they are only speculative designs that are based on prototype models that we have seen as well as information that we have collected.
The automaker Jaguar Land Rover is shifting its strategy. Instead of pursuing numbers of one million units per year, the company will now concentrate on maximizing profit by producing luxury automobiles with great hefty margins. The new CEO of the company is Thierry Bollore. Among these automobiles is the 2024 Land Rover Discovery Sport, which is scheduled to undergo a significant redesign as a result of the introduction of a brand-new electric vehicle platform.
Electric vehicles play a significant role in JLR’s future ambitions, as they do for other automakers. The financially troubled Jaguar brand will transition entirely to electric vehicles in 2025, and although the Land Rover division will continue to offer internal combustion engines (ICE) in larger vehicles like the Range Rover for some time to come, the ICE models will be sold alongside electric vehicle versions.
JLR has said that the Land Rover brand will be getting six completely electric variations over the course of the next five years and would provide an electric version of each model by the end of the decade.
In the 1970s, the Land Rover Range Rover’s Herculean four-wheel-drive system and opulent cabin were responsible for persuading the affluent that it was enjoyable to get their jewels dirty.
Now, the top model of the corporation is taking a new stride forward in the company’s evolutionary process by transitioning into the age of completely electric vehicles utilizing an all-new platform that is capable of accommodating gas, plug-in hybrid, or electric power.
However, we anticipate that the Range Rover EV will maintain the plushness and robust off-road capability that have become synonymous with the brand ever since it was first brought to market in the United States in 1987. Important details such as range, power, and pricing remain a secret at this time.
What’s New for 2024?
Both the engine and the chassis of the upcoming 2024 Range Rover EV will be completely redesigned from the ground up. Because the electric vehicle will be built on the long-wheelbase variant, it should be possible to have three rows of seats, much as in the gas-powered Range that is now on the market.
Because of a novel multilink suspension configuration, the amount of space required for wheel articulation is significantly reduced, which results in more space that can be used to house the electric vehicle’s battery as well as the rear-wheel steering system.
The Discovery, Land Rover’s “lost child,” is going to get a significant makeover as part of Jaguar Land Rover’s “Reimagine” campaign. The goal of this plan is to reverse the declining sales that have been partially caused by the launch of Defender.
Thierry Bolloré, the CEO of Thierry Bolloré, said the following to Auto Express: “We are fundamentally revamping Discovery.” We are of the opinion that there is room for it, but we will need to be inventive. Because Defender is such a huge success, it has taken over some of the areas that formerly belonged to Discovery.
Defender is a brand. We feel that Discovery has the potential to become its own brand. We are considering several ways to display our upcoming lineup since this is something we are thinking about.
Sales of the Discovery have been hindered not only by limitations in the supply chain but also by the introduction of the new Defender family, which is now available in three distinct body styles and can accommodate as many as eight people in its 130 configurations, as well as the new Range Rover, which is also now offered in a seven-seater configuration.
According to Bolloré, “The Range Rover with a third row may serve that function; but, it does not have the same spirit as Discovery.” “So if you take into account the zone that is strong for Range Rover and strong for Defender, the question becomes: how can we develop a territory that is strong for Discovery as well?”
“We need to develop a true family vehicle that can appeal to families with high standards.” Discovery has to play this role, and it should, because if it doesn’t, it has the potential to be eliminated from the market entirely, at least in the premium class. That automobile will be the Land Rover Discovery.”
A shift upward for the Discovery would take it away from the Defender on price and give it a look that is less utilitarian and more upscale, and it would fit well with the vision that JLR has for its brands of modern luxury.’ According to Bolloré, “the attraction in having the Defender and Discovery trademarks is that you’re occupying very specialized places” (this is why having these brands is beneficial).
Our exclusive images show what a new and more luxurious Discovery could look like. It would refine the styling of the current car by making use of the most recent engineering techniques to give it a much sleeker look.
This is something that JLR Chief Creative Officer Gerry McGovern and his team have successfully done with the most recent Range Rover and Range Rover Sport. You may anticipate the usage of flush glass, ultra-thin high-tech LED lighting, and door handles that jump out from the wall.
It is too early to say whether a new Discovery would lose the controversial offset rear number plate. However, insiders suggest that McGovern would stick to his guns and keep it, despite the fact that some customers are modifying their own cars with aftermarket central plate set-ups. This is because the offset rear number plate is considered to be a safety hazard.
Inside, there will probably be a noticeable improvement in both quality and technology, with the most recent Pivi Pro infotainment system and over-the-air software upgrades. Additionally, environmentally friendly materials will play a significant role in the design of the interior.
The next-generation Discovery would use a different platform than the one used by the present model, and electrification would also play an important part. The combination of electrification and internal combustion engines will still be essential, despite the fact that sales potential is high in areas such as China, the Middle East, and the United States.
This means that the most likely solution is to put the next Discovery onto the same MLA platform as the new Range Rover and Range Rover Sport. This would mean that there would be a full range of internal combustion engines, including the possibility of two gasoline and two diesel engines, as well as a couple of gasoline plug-in hybrid versions (with an electric range of more than 70 miles), and a first fully electric Discovery.
2024 Land Rover Discovery To Be A “Real Family Car”
Some individuals are beginning to wonder if there is still a place in Land Rover’s lineup for the Discovery now that the Defender and Range Rover both come equipped with the capacity to seat three rows of passengers.
Thierry Bolloré, the CEO of the British brand that is owned by Tata Motors, has confirmed to Auto Express that the Disco will continue to be produced, but the formula will undergo a significant alteration in order to differentiate the SUV from its seven- and eight-seat relatives:
“Discovery is undergoing a major makeover as a result of our efforts. We are of the opinion that there is room for it, but we will need to be inventive.” The chief honcho went on to concede that the Defender has cannibalized sales of the Discovery, but he contends that making the latter into a “true family vehicle for the most discriminating families” would justify the Discovery’s continued presence in the lineup.
Even though Bolloré mentioned the necessity of there being a genuine family vehicle available in the luxury market, he did not elaborate on what this requirement entails.